Through our Primary Market Research Services, we enable companies to address a full spectrum of business and marketing needs, including:
Product and Service Development
- Identify, assess, and prioritize customer needs and preferences
- Test new product concepts and find those with the greatest success potential
- Improve current business processes based on the customer experience
Customer Satisfaction and Loyalty
- Understand customer perceptions of your brand relative to those of competitors
- Map out key performance drivers, areas of strength, and opportunities for improvement
- Develop performance measurements which correlate with revenue growth and customer retention
Customer Segmentation
- Identify key customer groups and build profiles based on attitude, behavior, demographics, and revenue potential
Communication Development and Evaluation
- Test marketing materials for clarity, comprehension, and effectiveness
- Evaluate new product and/or brand names
- Test and refine potential advertising copy or campaigns
- Track advertising campaigns on key measures including awareness, recognition, recall, and brand imagery